Practical Guide: Write Survey and Interview Questions

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OER projects that wish to conduct surveys or interviews with stakeholders can benefit from careful formulation of their questions. Below are suggestions for composing and compiling your questions.

1. Brainstorm what you want to know. Based upon your overreaching case study questions, jot down a list of things that you want to know from your interview or survey participants.

2. Draft your questions. For interview questions, try to imagine the possible range of answers that might arise, and where participants might get stumped. From that, create prompts that you can use for each of your questions in case you need to spur their thinking, and get them talking and reflecting on a particular point or issue. For surveys, consider the type of questions to use. A mix of types is fine, it all depends on what you want to know:

  • Open-ended questions attempt to encourage a full answers based upon the participant’s perceptions and knowledge (e.g., “How have you adapted or augmented the materials to meet your local teaching needs? Please explain.”). They are the opposite of closed-ended questions, which encourage short or single-word answers (e.g., How many OER materials have you downloaded from the Connexions site this month?”)
  • Multiple choice questions, such as a,b,c choices
  • Ranking and rating question, such as “on a scale of 1 to 10 how does…”

3. Consider the sequence of the questions. It is often a good idea to start with a question that is easy to answer, but which is interesting to the participants. You might also try to build the questions so that the ideas flow logically.

4. Consider the length of the survey. Sometimes even 10 or fewer questions are enough to get at the central issues, especially for longer, open ended responses. Long, extensive surveys can be off-putting.

Pointers

If you need help in formulating your survey questions, you might consider using an online do-it-yourself service like SurveyMonkey.com, which helps you construct questions and provides tools for easily capturing and analyzing survey responses.


Contents

OER Case Study Framework

Why Do a Case Study?

Overview of the Framework Components

1. Determine Your Burning Case Study Questions

2. Develop Ways to Collect Your Case Study Data

Scan the External Environment
Take Inventory of Internal Expertise
Exercise: Identify Data Collection Tools
Practical Guide: Write Survey and Interview Questions
Example: Survey Protocols--Use and User Engagement
Example: Survey Protocol--Volunteer Recruitment and Engagement
Example: Interview Protocol--Content Authoring
Example: Interview Protocol--The Concept of Open
Example: Interview Protocol--Content Use and Reuse
Example: Interview Protocol--Funding Model Sustainability
Example: Log File Analysis Template

3. Collect Data to Answer Your Case Study Questions

4. Work with Your Data to Develop Insights

5. Integrate Case Study Insights into Practice

OER Glossary

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